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Strategic Plan

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Strategic Plan
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MSU 2030

Excellence for Global Impact

Portrait of a President Guskiewicz smiling in front of a green background beside the Michigan State University seal with "MSU 2030 EXCELLENCE FOR GLOBAL IMPACT" written below

Kevin M. Guskiewicz, MSU President

"Further embracing collaboration and connectivity in our work will help us build on our rich land-grant traditions while becoming a bolder, more contemporary institution focused on the future."

Michigan State University’s refreshed strategic plan — MSU 2030: Excellence for Global Impact — was introduced in August 2025. Originally launched in September 2021, the plan balanced the benefits of a stable framework with the need for adaptability by calling for a refresh process several years into the life of the plan.

The effort to refresh, reframe, reimagine and reaffirm MSU 2030 started in 2024 as one of President Guskiewicz’s early initiatives. The refreshed plan flows from a storied history, strengths built over time and the unique character of the Spartan community, known for its collaborative, innovative spirit and uncommon will to make a difference.
 

MSU 2030 Framework chart showing core ideas, cross-cutting themes, and strategic priorities.

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Cross-Cutting Themes

Grow Talent for Michigan and Beyond

As the state’s leading talent activator, and a major talent attractor, Michigan State University must play a leading role in growing Michigan’s skilled workforce for the future. To grow the pipeline, we will build on our national leadership position in advancing access and persistence while also strengthening connections between an MSU education and employment opportunities in high-demand fields across the state and nation. By investing in areas of research strength and focusing on opportunities for partnership, we’ll attract new top research talent in key areas. Our comprehensive approach to growing talent broadly advances opportunity, excellence, innovation and impact in Michigan and beyond.

Drive Health Transformation

Michigan State is uniquely positioned to lead the future of medical education and health research through integration and collaboration. With a “One Team, One Health” vision, MSU is creating a university-wide platform connecting human, animal and environmental health that delivers actionable solutions in Michigan and beyond and champions cross-college collaboration to advance a unified approach to health. Through the creation of forward-thinking medical education and research programs in the coming years, we will address health care workforce shortages in both Michigan and the nation — and equip the next generation of providers to meet society’s unmet and evolving needs.

Enroll for the Future


Michigan State will develop a comprehensive enrollment, aid and tuition strategy that ensures continued national leadership in providing access to a high-quality residential undergraduate education while also building on academic strengths to grow enrollment beyond undergraduate programs. This will include expanding existing graduate programs where there is unmet demand and creating new degree programs to meet student and employer needs in Michigan and nationwide. We will also identify ways to grow continuing education and nondegree offerings for learners seeking targeted skill building and professional development. In the graduate and nondegree space, we will extend beyond in-person modalities to build MSU’s online and hybrid capabilities to meet students where they are.

Build Community Together

At Michigan State, we strive to create an inclusive community where all feel welcomed, safe and valued. This is work we do together — every community member, every day — and it supports the success of students, staff and faculty alike. From work to assess and improve culture to an institutional commitment to ethics, from investment in spaces for cultural connection and reflection to practicing civil discourse, the university is encouraging and empowering Spartans to come together to learn, grow and connect. This work also expands beyond the boundaries of campus to how we interact and work with surrounding communities and key partners to promote a thriving region.

Achieve Next-Generation Operations and Organization

MSU is committed to effective operations that best steward our limited resources and improve services provided to students, faculty and staff. Through the Operational Excellence initiative, launched in spring 2025 across administrative functions, we will redesign processes, improve use of technology and build the staff skills necessary to be a continuous improvement organization. As part of this effort, an Innovation Lab will reimagine a different set of university services each year, using best practices from across industries. 

Strategic Priorities

Student Success


At Michigan State, we believe every student we admit can thrive and graduate. We feel a sense of urgency to improve graduation rates, because a college degree is the best route to individual opportunity and an educated workforce strengthens Michigan and the nation. We’re working to provide an exceptional experience for all students that prepares them for postgraduate success, increasing our six-year graduation rate to 86%.

Staff and Faculty Success


We’re committed to supporting the career development and well-being of staff and faculty at MSU, focusing on creating a best-in-class workplace culture and a welcoming environment in which excellence and opportunity thrive. This environment will attract and retain talent and create a place where staff and faculty can do their best work, individually and collaboratively. We will seek recognition for the excellence and innovation this culture fosters, pursuing an increase in faculty and staff external awards, particularly the number of recipients of highly prestigious academic awards and national academies membership.

Discovery and Innovation for Impact


At Michigan State, we pursue excellence in service to the common good, generating new knowledge and applying it in practical ways to address complex problems and improve lives. We will be a leader in developing transdisciplinary solutions to ecological and human problems affected by social, economic, political, climate and environmental changes. We will expand our capacity for local and global impact, and by 2030 will reach $1 billion in annual research expenditures.

Sustainable Health


Michigan State’s approach to advancing health and excellence in health education has consistently focused on people, communities, partnerships and innovative thinking. These themes will continue as we work to enhance quality of life for people everywhere by comprehensively leveraging expertise and research activity to improve health and the systems that affect health. We’re committed to expanding our impact in Michigan and beyond while tripling funding from the National Institutes of Health and Centers for Disease Control.

Stewardship for a Sustainable Future


Michigan State will provide exemplary stewardship of institutional resources to foster the long-term sustainability of education, research and outreach programs, while pursuing effective and efficient financial, operational and environmental practices. As we move toward 2030, we are committed to becoming a more contemporary institution, achieving greater effectiveness through next-generation operations and organizational alignment. Our integrated approach to stewardship lays the foundation for a more resilient future for the university and the world around us.

Access, Opportunity and Excellence


Michigan State is dedicated to promoting access, opportunity, advancement and excellence for all. Building the future of Michigan, the nation and world with the talent and contributions of a broad range of individuals is a top priority. We are committed to being a leader in promoting access, opportunity and excellence, and we will work to address barriers to success for all on our campus and beyond.

Questions or Feedback


If you have questions about the MSU 2030 strategic plan or planning process, please contact the Vice President for Strategic Initiatives at msu2030@msu.edu.
 

Vision

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